Something I found when doing "research" for my W Fable:
The company that makes those overprices but well-packed and oh-so-sweet-smelling baby-care products (shampoos, lotions, etc.) has the name of the genus that weasels belong to.
Weird, huh? You can look up "weasel" in the dictionary, if you want to.
I can just hear new dads using this in a store. "They're charging what for a bottle of shampoo?! Well, you know what "mustela" means, don't you? Look it up. They're weasels."