Sunday, December 03, 2006

Goes together like cookies and bus shelters

Here's an ad campaign that's, well, creative I guess.
San Francisco bus shelters are to be infused with the smell of cookies. As a marketing gimmick, of course.
it's not marketing for a cookie or baked goods company. It's for milk.
C'mon. Bus shelters? Why not leave the indigenous smell and put up ads for personal hygiene products?

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