Oh. Conformist is the word I'm looking for.
I've gone ahead and joined the local food coop since I now have more time to try to cover the occasional shift.
The orientation was a test of commitment and a brainwashing session all in one and about ten minutes into the thing I found it very difficult to suppress my giggles. I managed, but the silliness of the feel-good pretentiousness was barely resistable.
Luckily everyone was sweet so it seemed unfair to laugh, which is why I didn't.
And the most endearing part of the presentation was that the guy couldn't decide where to put his glasses, and so they rotated from nose to bald pate to hands to table and back in an intricate dance. Two and a half hours later, I was signed up and ready to shop.
I feel so wholesome I might even attent a general meeting to decide what radio station to play during the mid-afternoon shift on alternating Thursdays.