Accidents breed the best ideas sometimes.
Coco was at a birthday party last weekend and won some pin-the-something on the Optimus Prime and the host mom didn't have prizes for the actual game. Instead of simply making it a game for the fun of it, she gave Coco a dollar bill.
Guess what was one of the highlights of the party? A much bigger impact than a party trinket at a much lower cost. Literally more value for your dollar.