repudiate

Was that word on the McCain speechwriter's word-of-the-day calendar on October 13th?
It was by far the least Joe Plumber-y word in his arsenal and he shot it off so often that it might have, uh, backfired. Made me look it up. Apparently its base meaning is "to divorce" and the roots add up to "to un-shame". Well, well, well. Is that really what McCain did, concerning the "kill him" and "terroist" ejaculations of his mob?
It does seem like a word that is part of his ideological makeup, though. If there is a matter of shame, repudiate it and all will be made good. Otherwise, why keep going in a political career that is well into its third decade? First wife, Keating Five? I wash my hands and move on. And now W. That's really the repudiation that he's attempting. Good luck, "my friend."